What sets Quintessence apart from other firms is our leadership commitment to the space. Melinda Emerson is the foremost expert on the small business segment in the US. She has developed a process that we use to drive actionable insight in service of the small business customer. We provide clients the advice & guidance – and, more importantly, the people, process, and technology toolkit —to fully execute successful small business customer acquisition and retention strategy, marketing and social media programs. While the direct voice-of-the-customer input from the customer isn’t the only answer, we believe it should be a critical part of the insights you are collecting to detect your most demand-driven opportunities, enhancing customer and employee engagement levels in the process.